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Refreshing the visual language of the brand and designing a wide variety of marketing graphics

Campaign designs in a wide variety of formats across print and digital

At Travelex, one of the areas I made an immediate impact was in the production output for their digital displays. Travelex has over 350 screens across hundreds of stores throughout Europe. I was asked to refresh their entire library of motion display designs, to help generate more brand awareness and increase revenue.

The resulting work received much praise and positive feedback from colleagues, gaining their confidence in my abilities to work on projects ranging across the entire spectrum of design. Soon after I was handed responsibility to take lead on all design output. During my time as the lead designer I undertook a mini refresh of the brand’s visual language.

A variety of campaign artwork
Folded leaflet design
Store design
Paper envelope design
Social media images to promote the Money Card
Digital display screens
Designs were used across print and digital platforms

Ali's work ethic is exemplary. His skill in thoroughly interrogating each client brief, diligence in taking on feedback as well as his incredible creative talent makes him an invaluable asset to the team.

Daniel WilsonGlobal Head of Design, Travelex

Let’s work together

If you’re interested in working together, get in touch with me today for a quick chat about your needs.