Giraffed is a disruptive new banking startup which offers a subscription based overdraft facility to customers. With a name like Giraffed, it was an obvious choice to play on the animal’s iconic pattern. However I decided to take the colour palette down a more vibrant path to make it more visually striking.

Beyond the usual branding designs, I enjoyed a lot of creative freedom on this project and got the chance to influence the brand’s tone of voice by coming up with some fun marketing ideas.