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Constructing a fresh brand identity for MCM

Refreshing the brand identity of MCM, a soils, aggregates & waste management company serving the construction industry.

As MCM approached its 25th anniversary in business, the company was looking to undertake a brand refresh to breathe a new lease of life into the business. I was commissioned to create a new logo which would help drive the company forward.

After conducting a brand strategy workshop with the Managing Director, I created two concepts which were best suited to the needs of the client. The chosen design has gone on to shape the brand in all areas of the business.

Analysis on the existing logo
Visual comparison of the existing logo with my concepts
Brand strategy workshop
Detailed view of one of the logo concepts
Detailed view of one of the logo concepts
Colour comparison for the brand mark

Let’s work together

If you’re interested in working together, get in touch with me today for a quick chat about your needs.