Refreshing the brand identity of MCM, a soils, aggregates & waste management company serving the construction industry.

As MCM approached its 25th anniversary in business, the company was looking to undertake a brand refresh to breathe a new lease of life into the business. I was commissioned to create a new logo which would help drive the company forward.

After conducting a brand strategy workshop with the Managing Director, I created two concepts which were best suited to the needs of the client. The chosen design has gone on to shape the brand in all areas of the business.