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Branding, UI design and marketing graphics for a financial company

Squiddle is an alternative finance broker for those seeking short-term loans. I was asked to come up with a vibrant and fun brand for the project, complete with marketing graphics as well as visual mockups of the app and website user interface.

I took a very playful approach to the visual language, using rounded 3D iconography as a key component of the brand assets. Complemented with an informal and friendly tone of voice, it helped to come across as an empathetic brand in a space congested with aggressive loan sharks.

Mobile app onboarding screens
Brand guidelines document
Marketing campaign artwork
Responsive website design
Marketing campaign artwork
Web design
Marketing campaign artwork

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