Squiddle is an alternative finance broker for those seeking short-term loans. I was asked to come up with a vibrant and fun brand for the project, complete with marketing graphics as well as visual mockups of the app and website user interface.

I took a very playful approach to the visual language, using rounded 3D iconography as a key component of the brand assets. Complemented with an informal and friendly tone of voice, it helped to come across as an empathetic brand in a space congested with aggressive loan sharks.